Smita Gupta

Chief Marketing Officer | Board Advisor | Managing Director

Inspiring, engaging and enabling change

Smita Gupta

Being authentic is one of the most powerful things a brand can be. Fearless about being itself.


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Smita is a leading voice in Technology, a diversity advocate, a globally renowned keynote speaker, author and influential thought leader. Inspiring your people, engaging your teams and enabling the business to achieve sustainable growth.

Drawing on her cross-cultural, global experience, she has built high-performing teams and helped some of the world’s best-known SaaS, fintech, telco, and cloud technology companies scale to double-digit revenue growth through innovation and creativity.

Throughout her impressive 25 year career as a Global Chief Marketing Officer and Advisor, Smita has left an indelible mark on companies such as TerraPay, Finastra, Tata Communications, and Cisco. Her transformative approach to revenue growth has inspired senior leaders to embrace change and innovation.

In addition to her advisory role, Smita is a sought-after keynote speaker and moderator, contributing to discussions on AI and analytics, customer value, marketing transformation, and diversity. As an award-winning industry figure, she frequently serves as a judge for prestigious awards, solidifying her reputation as a leading voice in the field.

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Year-on-year growth across a portfolio of businesses through Smita’s contributions

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ROI over 12-18 months delivered through marketing strategies created by Smita

Smita’s business ethos is underpinned by high standards and values.

Over the last two decades, I have had the privilege of meeting and working with amazing business and marketing leaders in the technology space all over the world. As a lifelong learner, I have very much enjoyed my journey so far. I would love to help you identify and maximise your growth potential, so let’s talk.


I have known Smita for the last decade and have witnessed her transformation from a successful CMO to a seasoned executive and entrepreneur. When we worked together it was apparent that she possesses the rare mix of a leader able to both set ambitious objectives and lead by example through execution. It has been a joy to see Smita’s growth as a global fintech influencer and thought leader, I find her contributions valuable and unique in a fast-paced fintech industry.

Vinod Kumar
Vice Chairman at Everstone Group, ex-CEO of Vodafone

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