About Smita Gupta Advisory

We are your Go-to-Market growth advisors. We are on a mission to provide CMO, Marketing and Growth Advisory Services on demand to Boards, CEOs, VCs, CMOs and PE-backed firms.

a sapling being held by a growth advisory employee, representing growth

We are commercial marketers who deliver

We are globally connected experts

We are your growth partners for profitability

Our Marketing & Growth Advisory Service provides a vital boost that enables fast-growing scale-ups and PE-backed firms in the Fintech, e-Commerce and SaaS sectors to thrive.

Based in London, we work across Europe, the US and the Asia-Pacific region.

Our expertise supports and inspires clients on their journey to accelerating revenue growth and achieving long-term relevance.

Always working with creativity and passion, we love what we do. And we believe you will too.

Smita Gupta

Smita is a leading voice in Technology, a diversity advocate, a globally renowned keynote speaker, author and influential thought leader. Inspiring your people, engaging your teams and enabling the business to achieve sustainable growth.

Our Mission

To enable businesses to achieve sustainable revenue growth through an efficient marketing engine.

Our Values


Fostering relationships built on honesty, integrity and transparency.


Creating cultures where ideas flourish and partnerships thrive.


Being bold and embracing forward-thinking.


Prioritising the needs of customers and striving towards excellence.


Working towards mutual value creation for the ecosystem.

How We Do IT

Our approach is different. Every time.

We know that no two organisations are the same and we dive in to make sure we fully understand the unique make-up of your business before we provide a bespoke recommendation. 

Growth is the aim of every pre-sale or IPO company, but ad hoc approaches to marketing rarely deliver the same ROI as a well-honed plan built on solid foundations. 

Within the fast-moving sectors in which we work, rapid success is critical. To build up the necessary momentum, we usually recommend a strategy that delivers a combination of quick wins and longer-term successes.

Our Partners and Associations

Using the extensive network of partners, agencies and marketing experts within our Talent Vault, we provide access to the capabilities that best fit for your business and are aligned to your unique needs.


Bronze Winner of the Stevie Awards for Women in Business, Best Female Entrepreneur – Business Services


Business Awards UK’s Marketing Businesswoman of the Year


Business Awards UK’s Business Consultant Women in Business Award


Top 30 Most Influential Fintech Marketers


Technology Marketeer of the Year CMO Leadership Awards Europe


Global Women Super Achiever Award World Women Leadership Congress


Smita is an innovative global marketing leader that I enjoyed partnering with during our time together at Finastra. She is the consummate “learn-it-all” executive who was able to identify new ways to create positive customer outcomes for us in existing and new markets, which ultimately drove sales and revenue growth opportunities.

Bruno Hourdel
President at Sync7 Consulting