The Rising Demand for Independent Talent
I launched my marketing and growth advisory for two reasons. The first reason was that many businesses I spoke to didn’t know what they wanted or needed from a CMO. Recruitment discussions often focused on bringing someone in to lead marketing, a department that, at present, was not contributing to revenue or tangible growth. The […]
Navigating Climate Action as a Board Chair
It is London Climate Action Week (22-30 June), a topic that is of increasing importance to businesses, stakeholders, and their boards. As a board advisor and non-executive director, I have seen an increase in businesses considering sustainability, paired with increasing legal requirements to disclose climate-related reports. Non-execs may have a particularly important role to play in […]
At a Board Level: How to Step Up as a CMO
A crucial skill I think is missing from a lot of Marketing teams, is the ability to be able to speak to the board. The board need to have confidence in the CMO and Marketing’s contribution to revenue, which can only be articulated by the CMO. I have built my career as a CMO for […]
Marketing in the Era of AI
Businesses are making changes across departments to incorporate AI into their operations and products. Beyond generative AI, the marketing department has a unique opportunity to improved awareness of customer needs and behaviours, and tailor marketing to deliver on business objectives. Marketing increasingly depends on data and understanding the needs of your customers. Throughout AI, marketers […]
Implementing AI Safely into your Business
Implementing AI is not without risk, but how exactly are you meant to mitigate against them? I am a huge advocate for the use of AI within products but also business operations, which increases the risk of potential fraud or malicious activity impacting your business. Businesses should work with AI when they understand and can […]
What do the 5 fastest-growing e-Commerce Companies in Europe have in common?
The Financial Times and Statista have recently shared the FT1000, the 1000 fastest-growing companies in Europe. While there are many inspiring businesses present, I chose to focus on the top performing e-Commerce companies. The industry is very competitive with a mix of giants and small independent businesses, working to deliver the best digital experience in […]
How C-Suite can tackle immediate challenges and build long-term revenue opportunities in 2024?
With global economic growth set to slow for a third year in a row to 2.6%, CEOs are facing a range of challenges to ensure businesses continue to thrive. 2024 will see continued high interest and inflation rates globally, generating business uncertainty for the future. C-suite teams are under pressure to implement automation practices to […]
Is your business investing in AI? The Current Fintech Industry Landscape and Reservations around AI
‘Put your money where your mouth is’… When looking through CBInsights’ Book of Strategy Maps, they started off with some much needed truth: “Tell me what you value and I might believe you. But show me your calendar and your bank statement, and I’ll show you what you really value.” Peter Drucker As I have […]
Embedded Finance in 2024
I am delighted to be back in India for the next month, meeting with clients and industry leaders while spending time travelling and seeing my family. When I return to India, I am often reminded how crucial fintech is in improving everyday lives and providing access to financial products, among other things. One of the […]
Three AI Use Cases in Financial Services
2023 has seen a lot of discussion about AI in general, and how it will transform businesses. To kick off 2024, I want to share how AI is impacting the fintech industry specifically to improve processes for businesses and outcomes for consumers. Algorithmic Trading Current uses of AI demonstrate the great potential for its use […]
