Building Sustainable Business Growth for the Future
As CEO of a fast-growing fintech company, what I’m going to share next will resonate with you. With the uncertain macro-economic and socio-political environment, you need to think about new models of value creation that will be sustained and relevant growth. Having read McKinsey’s report, Fintechs: A New Paradigm of Growth, it struck me how […]
Experimentation as a CMO
How should a CMO balance what the organisation has always done— with marketing experimentation and innovation? Marketing teams may be experimenting within a campaign – to get the right message, reach the right customers, and improving the results. But experimentation should go beyond the campaign to impact the marketing strategy, the approach to analytics, and […]
Diving into the Cross-Border Payments
With a global market size of USD $190 trillion, the cross-border payments industry is supporting many businesses and consumers. Startups founded since 2022 have focused on solving 5 key problems in cross border payments: Interoperability between crypto and macro payments Improving processes for businesses, such as going digital in emerging markets Improving processes for consumers, […]
10 Questions to ask before your next CMO Interview
When you’re interviewing for a CMO position, how do you prepare for the various discussions during the interview process? As someone that has been a CMO, interviewed for many CMO positions and interviewed others for the role, I know the standout candidates are not only well prepared but very clear about their value proposition and […]
4 Questions to ask before accepting your next CMO Role
As a CMO changing companies comes with new challenges and also exciting new opportunities. You can turn your expertise to a new brand, maybe a new industry, new team or grow your advisory business through your expertise. As a CMO and growth advisor to scale-ups & enterprises within the fintech, SaaS, e-Commerce and high tech […]
Diversifying the Experience of your Board
Every company should be headed by an effective board which is collectively responsible for the long-term success of the company. With higher expectations from customers and investors, the responsibilities of boards and who sits on them is changing. As an advisor to many boards, I have enjoyed being part of the change by using my […]
The Rise of Fractional Leadership: What, Why and When
There has been a lot of talk about the rise of fractional leadership. Allow me to de-mystify the new talent model that is supporting many businesses. When launching my growth advisory, I wanted to provide first-class support across a portfolio of businesses. Rather than moving somewhere full-time, I felt it is important I go into […]
The Rise of the Ecosystem Economy
With the rise of the Ecosystem Economy, more businesses are able to collaborate in ways that bring better value to the companies and their customers. I want to share with you my views on ecosystems and how your business can make the most of them. What is the Ecosystem Economy? Businesses are increasingly looking to […]
Three Non-Negotiables for Board Members
Boards have a great deal of responsibility towards the success of a company, guiding its strategy and ensuring actions improve the company’s value for stakeholders. Having worked as a Board Advisor for a number of businesses, I recognise boards should contain a variety of experiences that share three common values: Firstly, board members should always […]
Can We Overcome Bias Within Ourselves?
As a business leader, I often think about the potential bias I am placing on decisions, my colleagues and my work. Psychologists describe bias as falling into two broad categories: conscious and unconscious, and within each category there are numerous different types of bias. Here I want to share with you two unconscious biases that […]
