Transformers: The Rise of the Marketers
When an organisation is failing its customers, transformation must happen. During the pandemic and the more recent economic recession, we saw many household businesses forced to close their doors. With accelerated changes in customer behaviour and the fast shift to digital platforms, businesses that didn’t adapt to a ‘new normal’ were lost. This threat confronts […]
Build it and they will come: The Importance of Storytelling in the Digital World
Movies are not just for entertainment; they are stories, emotions, feelings and experiences coming to life. I have a collection of over twenty thousand. Some bad. Some good. The best have characters that live, that I can relate to, that I want to meet – and not necessarily because I like them, but they intrigue […]
