5 Values to make you the Leader you would have wanted
We all know that having the right leader makes all the difference.
I’ve had my fair share of supportive and empowering leads. As a manager it is important to understand how to be the leader that will drive your team success.
I share my values below, chosen so I can always channel what makes a strong leader.
Understanding the Different Stages of Start-Up Funding
Every day we consume news stories about funding rounds. Do you truly understand the different rounds, who has invested and what the business can do with that capital? As a founder and executive, it is important you understand funding stages: Pre-Seed Seed Did you know 29% of start-ups fail due to lack of capital while […]
Where does product marketing belong?
Product marketing is often difficult to place within a business, as it acts as the bridge between product and marketing. I am often asked where product marketing should sit within a company. Given the function’s name, it often sits in either marketing or product, but is sometimes it’s own cross-functional team as well. Advantages of […]
What the Olympics teaches us about Business
Every time the Olympics come around, we witness the world’s fastest, strongest, and most skilled athletes perform on the world stage. We see history being made, records being broken, and humans pushing to be better. Beyond being in awe of these athletes, we can learn a lot from their resilience, commitment, and dedication that will […]
Moving from ROI to Marketing Effectiveness: Demonstrating Marketing’s Value
I’m sure you are measuring marketing efforts, but is the data giving the full picture of marketing effectiveness? I see a lot of teams determined to demonstrate Marketing’s ROI, without fully understanding why. Tracking sourcing alone is not enough to show how Marketing provides value to the business. True marketing is about impacting the customer […]
The Rising Demand for Independent Talent
I launched my marketing and growth advisory for two reasons. The first reason was that many businesses I spoke to didn’t know what they wanted or needed from a CMO. Recruitment discussions often focused on bringing someone in to lead marketing, a department that, at present, was not contributing to revenue or tangible growth. The […]
Navigating Climate Action as a Board Chair
It is London Climate Action Week (22-30 June), a topic that is of increasing importance to businesses, stakeholders, and their boards. As a board advisor and non-executive director, I have seen an increase in businesses considering sustainability, paired with increasing legal requirements to disclose climate-related reports. Non-execs may have a particularly important role to play in […]
At a Board Level: How to Step Up as a CMO
A crucial skill I think is missing from a lot of Marketing teams, is the ability to be able to speak to the board. The board need to have confidence in the CMO and Marketing’s contribution to revenue, which can only be articulated by the CMO. I have built my career as a CMO for […]
Marketing in the Era of AI
Businesses are making changes across departments to incorporate AI into their operations and products. Beyond generative AI, the marketing department has a unique opportunity to improved awareness of customer needs and behaviours, and tailor marketing to deliver on business objectives. Marketing increasingly depends on data and understanding the needs of your customers. Throughout AI, marketers […]
Implementing AI Safely into your Business
Implementing AI is not without risk, but how exactly are you meant to mitigate against them? I am a huge advocate for the use of AI within products but also business operations, which increases the risk of potential fraud or malicious activity impacting your business. Businesses should work with AI when they understand and can […]
